Director of Product - Ads Performance

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox is seeking a visionary Director of Product Management for Ads Performance to lead the strategic development and execution of our advertising platform. This pivotal role involves building a cutting-edge performance based ad system to power advertising for developers and brands to connect with their audiences in innovative and impactful ways. Reporting directly to the VP Product - Ads and Commerce, you will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership.

This role will be based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite).

You Will:

• Define and Lead Strategy: Guide the overall product strategy and roadmap for Roblox’s performance based ad platform focusing on delivering to KPIs or game developers and brands.
• Be a Creative Thinker: Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisers
• Be a Cross-Functional Leader: Collaborate extensively with engineering, DSA, and design teams to develop features that accelerate Roblox's growth, ensuring the highest standards of advertising quality and innovation
• Be well versed with Digital Marketing: Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition, retention and overall revenue growth.
• Use your extensive Industry experience: Deep familiarity with performance based ad tech and a proven track record of working effectively with brands, agencies, and in other media companies.
• Use Advanced Measurement Knowledge: A profound understanding of how measurement methodologies in advertising work such attribution, incrementality and media mix modeling.

You Are:

• A Seasoned Leader: Possessing 12+ years of progressive product management experience
• An End-to-End Owner: The ultimate owner of the product development life cycle, from initial conception and strategic planning through to successful launch and post-launch optimization.
• A Strategic Decision-Maker: Opinionated and decisive, comfortable making critical calls with limited information. You are adept at advocating for necessary resources and thrive in dynamic, fluid organizational environments.
• Technically Proficient: Highly technical, capable of delving into intricate product, platform, and implementation details. You engage deeply with engineering teams beyond just product and user experience needs, designing scalable and robust solutions.
• A Data-Driven Innovator: Skilled in analyzing and applying complex metrics to inform strategic decision-making, leveraging advanced A/B testing methodologies. You have a demonstrated ability to identify key performance indicators and collaborate effectively with engineering and analytics professionals to implement sophisticated monitoring solutions.
• A Collaborative Partner: A close and influential partner to engineering and design teams, proficient in building highly detailed technical specifications and strategic wireframes that drive product excellence.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page (https://careers.roblox.com/total-rewards).

Annual Salary Range

$383,120—$439,280 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

Define and lead the product strategy and roadmap for Roblox’s performance-based ad platform. Spearhead the creation of new ad formats organic to the user experience. Collaborate extensively with engineering, DSA, and design teams. Familiarity with data-driven digital marketing strategies and performance metrics. Deep familiarity with performance-based ad tech and industry experience with brands and agencies. Profound understanding of advertising measurement methodologies (attribution, incrementality, media mix modeling). Possess 12+ years of progressive product management experience. Own the end-to-end product development life cycle. Strategic decision-maker, adept at advocating for resources in dynamic environments. Highly technical, capable of delving into intricate product, platform, and implementation details. Skilled in analyzing complex metrics and applying advanced A/B testing methodologies. Proficient in building highly detailed technical specifications and strategic wireframes.