Roblox Thumbnail Artist

Sawhorse Productions is a Los Angeles based, Award winning full-service creative studio turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCUniversal, Fanatics, Toyota, Pepsi and Alo to deliver industry-leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.

Our releases include: [Roblox, Fortnite, Rec Room, ZEPETO]

• Roblox: Walmart Discovered - 2024 ADDY Winner
• Roblox: Fenty - 2024 Webby winner
• Roblox: Alo Sanctuary
• Roblox: Beetlejuice Escape the Afterlife
• Roblox: Lamborghini Lanzador Lab - 2024 Telly Winner
• Roblox: Elton John’s 'Beyond The Yellow Brick Road'
• Roblox: Olivia Rodrigo 
• Roblox: Fashion Klossette
• Gen AI applet: Coca - Cola Cappy
• And numerous digital fashion releases on UGC Gaming platforms - Sawhorse Productions

Sawhorse Productions is seeking a talented Roblox Thumbnail Artist to craft eye-catching visuals that define the look and feel of our Roblox experiences. In this role, you’ll collaborate with our Art, Creative, and Marketing teams to develop high-impact thumbnails, icons, and promotional assets that capture attention, drive engagement, and elevate the worlds we build. Blending 2D and 3D artistry with strong composition and a marketing mindset, you’ll help shape the visual identity of our games.

Requirements

• Thumbnail and Icon Creation: Design high-impact thumbnails, icons, and key art that increase CTR and drive player acquisition across all Roblox experiences.
• 2D and 3D Asset Creation: Use a mix of Roblox Studio, Blender, Maya, and 2D tools to pose characters, compose scenes, light models, and paint over renders for polished final thumbnails.
• Creative Direction and Collaboration: Work closely with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure all visuals match the tone, style, and goals of each project.
• Acquisition Strategy and Optimization: Implement creative strategies to drive CTR, conversions, QPTR, and overall acquisition performance.
• A/B Testing and Analytics: Develop multiple thumbnail variations, run A/B tests, evaluate performance data, and iterate based on player behavior insights.
• Trend and Platform Awareness: Stay current on Roblox creative trends, platform behavior, top-performing genres, and competitor thumbnails to ensure our visuals remain best in class.
• Expert Creative Insight: Bring expert-level knowledge in thumbnail performance, creative trends, and platform behavior. Serve as the go-to resource across all projects for insights, best practices, and high-performing asset strategies. Partner with creative and marketing teams to guide decisions that maximize engagement and acquisition.
• World and Brand Cohesion: Ensure thumbnails and icons align with each game’s brand identity, worldbuilding, visual language, and narrative tone.

Qualifications

A strong candidate for this position should have the following qualities:

• Experience: 2 to 4 years of experience in digital art, 2D and 3D design, or thumbnail creation for gaming, entertainment, or marketing.
• Portfolio: Strong portfolio demonstrating eye-catching thumbnails, composition, lighting, and storytelling through static imagery. Roblox examples are a strong plus.
• Software Skills: Proficiency with Blender or Maya for rendering, plus Photoshop or similar tools for compositing, polishing, and final output.
• Roblox Knowledge: Familiarity with Roblox Studio, UGC aesthetics, and platform visual trends. Understanding of how thumbnails impact click-through and player engagement.
• Artistic Fundamentals: Strong grasp of composition, lighting, posing, visual hierarchy, and color theory.
• Collaboration: Ability to work closely with art, creative, and marketing teams, communicate clearly, and manage feedback cycles.
• Time Management: Comfortable working in a fast-paced, multi-project environment with tight deadlines.

Nice To Have's

• Motion Skills: Experience with simple motion graphics or animated thumbnails.
• Marketing Awareness: Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms.
• Broader Design Skills: Experience designing key art, social assets, or promotional graphics beyond thumbnails.

Benefits

$35 - $45 per hour

EEO Statement

Sawhorse Productions is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Sawhorse Productions will provide reasonable accommodations for qualified individuals with disabilities. Sawhorse Productions will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

- Design high-impact thumbnails, icons, and key art to increase CTR and drive player acquisition across Roblox experiences. - Utilize Roblox Studio, Blender, Maya, and 2D tools for character posing, scene composition, lighting, and paint-overs for polished final thumbnails. - Collaborate with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure visuals align with project tone, style, and goals. - Implement creative strategies to drive CTR, conversions, QPTR, and overall acquisition performance. - Develop multiple thumbnail variations, run A/B tests, evaluate performance data, and iterate based on player behavior insights. - Stay current on Roblox creative trends, platform behavior, top-performing genres, and competitor thumbnails. - Provide expert insight on thumbnail performance, creative trends, and platform behavior to guide decisions. - Ensure thumbnails and icons align with each game’s brand identity, worldbuilding, visual language, and narrative tone.