CRM Analyst

- 4+ years in marketing analytics, CRM analytics, or a related data role, ideally in a behavior-based environment like gaming or live services. - Proficiency with SQL and at least one BI or reporting tool (e.g., Looker, Tableau, Mode, or equivalent). - Experience working with CRM or marketing automation platforms to extract and interpret campaign data. - Experience with both performance data and attribution data and able to ensure appropriate tracking is in place. - Ability to represent data needs to engineers if necessary data options are not available. - Understanding of A/Bn testing methodology, statistical significance, and experiment design across a complex set of overlapping campaigns. - Ability to communicate data findings clearly to both technical and non-technical stakeholders. - Experience in games, apps, or a retention-driven consumer product is a strong plus. - Comfortable managing multiple reporting workstreams simultaneously across different game teams. - Experience in gaming as a player or operations manager preferred. - SQL (required) - Excel / Google Sheets (advanced functions, pivot tables) - BI tools (Looker, Tableau, Amplitude, etc.) - Familiarity with event tracking tools (Segment, Snowflake, BigQuery, etc.) - Basic understanding of data pipelines and data quality checks.