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full-time
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Job Summary
Join Scopely as a CRM Analyst in Barcelona and become the intelligence engine for our central CRM team. You'll drive campaign performance, design experiments, and uncover cross-portfolio player insights to connect millions of people worldwide through play.
About this job
The CRM Analyst at Scopely is crucial for the central CRM organization, focusing on measurement and intelligence across all game titles. This role involves pulling, verifying, and reporting on campaign performance, tracking trends, and ensuring robust experimentation. The analyst will also provide portfolio-wide segment insights, understanding player cohorts across the full game catalog.
Requirements
- 4+ years in marketing analytics, CRM analytics, or a related data role
- Proficiency with SQL and at least one BI or reporting tool (e.g., Looker, Tableau, Mode)
- Experience working with CRM or marketing automation platforms to extract and interpret campaign data
- Experience with both performance data and attribution data and able to ensure appropriate tracking is in place
- Ability to represent data needs to engineers if necessary data options are not available
- Understanding of A/Bn testing methodology, statistical significance, and experiment design across a complex set of overlapping campaigns
- Ability to communicate data findings clearly to both technical and non-technical stakeholders
- Experience in games, apps, or a retention-driven consumer product is a strong plus
- Comfortable managing multiple reporting workstreams simultaneously across different game teams
- Experience in gaming as a player or operations manager preferred
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