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Job Summary
Join Scopely as a CRM Marketing Operations Manager in Barcelona, where you'll be the technical backbone of the CRM team, translating campaign briefs into engaging multi-channel experiences. Leverage your expertise in martech platforms to build, test, and monitor campaigns, ensuring excellence in delivery for global mobile games.
About this job
The Marketing Operations Manager is the technical backbone of the CRM organization. This role translates campaign briefs into fully built, tested, and monitored email, pushnote, in-game messaging, and SMS campaigns within the martech stack. They ensure quality standards, maintain platform expertise, and serve as the CRM discipline's voice in delivery excellence. The manager owns how campaigns are built and ensures they meet quality standards.
Requirements
- 4+ years in marketing operations, CRM campaign management, or marketing technology
- Strong organizational skills with the ability to manage multiple priorities across stakeholders
- Deep expertise with at least one major CRM or marketing automation platform (Braze strongly preferred; Iterable, Leanplum, or Salesforce Marketing Cloud also relevant)
- Experience programming and maintaining a complex set of multi-channel campaigns including email, pushnote, in-game messaging, and SMS channels. Coding experience in Perforce is a +
- Demonstrated understanding of CRM foundations - including audience segmentation, player journey orchestration, experiment design, campaign QA methodology, mobile platform guidelines (Apple and Google), channel best practices, and compliance basics for GDPR, Can-Spam, CCPA, and COPPA
- Experience working across multiple products or brands simultaneously
- Comfortable representing tool functionality and able to represent technical requirements in planning sessions
- Detail-oriented with a strong quality mindset
- Familiarity with mobile app event tracking and data schemas is a plus
- Experience in gaming as a player or operations manager preferred.
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