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Direct Marketing Manager - Monster Hunter Now

Scopely
Tokyo, Japan
Posted 2 days ago
Last seen 7 hours ago
Active
full-time
Niantic

Job Summary

Lead direct marketing for Monster Hunter Now, driving player engagement and monetization through strategic communications and A/B testing. This role offers the chance to shape high-quality game experiences and collaborate with cross-functional teams in a fast-paced environment.

About this job

Niantic Labs is seeking a Direct Marketing Manager for Monster Hunter Now to design high-quality game experiences. This role involves leading direct marketing from strategy to execution, streamlining lifecycle communications, and driving player engagement, retention, and monetization. The manager will help merge the virtual with the real world and inspire exploration.

Requirements

- 5+ years experience in a hands-on lifecycle or growth marketing role, familiar with email, push notification, in-app message, and SMS channels - Understanding lifecycle marketing and user journey optimization, preferably in tech, gaming or mobile app industry - Sound record of building and shaping the planning and execution of data driven marketing campaigns across communication channels including A/B experimentation - Experience in working closely with Product and Engineering team to set up attributes and triggered events based on user lifecycle management needs - Solid HTML and debugging skills - Ability to work in a fast-paced hybrid environment and handle stress appropriately - Ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice - Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications - Deep understanding and/or fandom of the Monster Hunter franchise

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