Active
full-time
Niantic
Job Summary
Lead the charge as Director of Marketing for an ambitious mobile game launch in China, shaping its market presence and building a local marketing powerhouse. This is a unique opportunity to drive strategy and execution for a major IP-based title, connecting millions of players across China.
About this job
This Director of Marketing role leads the marketing strategy and execution for an ambitious mobile game launching in China, based in the Shanghai office. The successful candidate will build and lead the local marketing function, developing comprehensive launch and live-ops strategies. This involves creating data-driven campaigns across various channels and partnering with cross-functional and global teams.
Requirements
- 10–12+ years of experience leading marketing strategy and teams for successful mobile F2P titles in China, especially live-service games.
- Fluent in Mandarin and English; strong cross-cultural communication skills.
- Deep understanding of China’s mobile gaming ecosystem, including UA, content marketing, social platforms, KOL strategy, agency management, and media optimization.
- Demonstrated success launching or scaling major games in China with measurable business impact.
- Experience developing and executing innovative, community-driven marketing strategies tailored to local audiences.
- Proven ability to work with global licensors or external IP holders, with sensitivity to alignment, approvals, and brand guardrails.
- Strong analytical skills, with comfort interpreting complex data and translating insights into action.
- Excellent leadership, stakeholder management, and communication skills, including experience presenting to executives.
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