Director, Performance Marketing

- Fluent in English and Mandarin - Preferred experience working with Western game publishers - Deep understanding of the Asian and Global gaming markets - 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps - 4+ years of people management experience, with a track record of building and leading high-performing teams - Experience working with Chinese gaming studios - Proven success in managing and scaling multi-million dollar acquisition budgets across multiple channels - Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.) - Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products - Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting - Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure - Experience working with global, cross-functional teams across multiple time zones - Strong leadership, communication, and stakeholder management skills - Bonus: Experience in Midcore, RPG, Strategy 4x mobile games