Scopely logo

Manager I, Performance Marketing

Scopely
Remote
Posted 1 day ago
Last seen 5 hours ago
Active
Remote
full-time
User Acquisition
$80,000 - $105,000 CAD

Job Summary

Join Scopely's User Acquisition team as a Performance Marketing Manager I to drive player growth and efficiency across diverse digital marketing channels. You'll manage significant budgets, optimize mobile campaigns on leading platforms, and innovate acquisition strategies for beloved mobile games.

About this job

The Performance Marketing Manager I will manage significant marketing budgets across various digital channels, optimize mobile campaigns on platforms like Meta, Google, and TikTok, and develop creative acquisition solutions. This role involves A/B testing, creative strategy, and cross-functional collaboration to drive player growth and profitability for Scopely's mobile games.

Requirements

- BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field - 3-5 years of experience in media buying / user acquisition / performance marketing. - A hunger to be at the forefront of the mobile advertising space and the mobile app market - Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions - Strong analytical skills and attention to detail - Proven ability to effectively communicate with cross functional teams - Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus - Understanding of funnel conversion metrics, retention rates and LTV predictions preferred - Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams - Looks for external emerging trends - Ability to self-reflect, take feedback and create a personal improvement plan - Ability to follow-up on tasks and action items with no or little oversight - Strong proficiency with Excel required

Benefits & Perks

- Equity - Bonuses - Comprehensive benefits package, including healthcare benefits - Retirement benefits - Pet insurance - Paid holidays - Paid Scopely free days - Unlimited paid time off

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