Active
full-time
Publishing
Job Summary
Lead the CRM strategy for Marvel Strike Force, driving player engagement and retention through innovative communication and lifecycle marketing. This senior role offers the chance to shape player journeys and influence product development within a global mobile gaming company.
About this job
This role involves owning the end-to-end communication ecosystem for Marvel Strike Force, including strategy, calendar, messaging, and creative direction across all CRM touchpoints. The Senior Manager will partner with Product, Live Ops, and Marketing to optimize player engagement, retention, and lifetime value. Key responsibilities include defining lifecycle strategies, leading messaging development, and influencing product decisions.
Requirements
- 5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
- Proven experience in midcore mobile games (professional and/or deeply engaged player)
- Strong creative instincts with the ability to write compelling, high-performing copy
- Experience managing editorial or communication calendars in live service environments
- Comfortable working within sprint-based development and influencing product decisions
- Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration
- Strong analytical mindset with experience using data to inform strategy and optimization
- Excellent cross-functional communication and stakeholder management skills
Apply for this position
You'll be redirected to the company's application page to complete your application.
Related Jobs
Similar positions you might be interested in
Explore Categories
Browse jobs by department and skill area