Active
full-time
Publishing
Job Summary
Lead CRM strategy for Star Trek Fleet Command, driving player engagement and retention through innovative communication and lifecycle management. This role offers a unique opportunity to shape player journeys in a beloved mobile game, leveraging your expertise in CRM platforms and data-driven insights.
About this job
This role involves owning the end-to-end communication ecosystem for Star Trek Fleet Command, including strategy, calendar, messaging, and creative direction across all CRM touchpoints. The Sr Manager will partner with Product, Live Ops, and Marketing to optimize player engagement, retention, and lifetime value, ensuring a cohesive and player-first narrative.
Requirements
- 5+ years in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
- Proven experience in midcore mobile games (professional and/or deeply engaged player)
- Strong creative instincts with the ability to write compelling, high-performing copy
- Experience managing editorial or communication calendars in live service environments
- Comfortable working within sprint-based development and influencing product decisions
- Proficiency with CRM platforms (e.g., Braze, Iterable) and lifecycle orchestration
- Strong analytical mindset with experience using data to inform strategy and optimization
- Excellent cross-functional communication and stakeholder management skills
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