Creator Engagement Manager

ABOUT SEGA

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.

At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more.

Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.

Role: Creator Engagement Manager

Company: SEGA Europe Ltd

Working model: Hybrid (3 days in office per week)

Location: Building 12, Chiswick Business Park, 566 Chiswick High Road, London, W4 5AN

POSITION OVERVIEW

Working within SEGA Europe’s EMEA Central Marketing team, the Creator Engagement Manager will build and own SEGA’s relationships with content creators and community advocates across EMEA. Sitting within our Community Engagement team, which brings community and organic creator engagement together in one function, you will manage creator relationships in-house, work with our organic creator agency on larger campaigns, and lead community-led social activity built around UGC and participatory fandom.

As Creator Engagement Manager, you will be the key point of contact for organic creators in EMEA, leading on activity across SEGA’s diverse portfolio of gaming titles. You will work closely with PR, Paid Media, CRM, Events, studio brand teams, SEGA of America and our agency partners. This is a versatile, manager-level role for someone who can move between strategy and hands-on delivery. The role involves occasional domestic and international travel, and some evening and weekend availability around events and launches.

KEY RESPONSIBILITIES

Creator Programme & Network

• Build an in-house network of content creators and community advocates across key EMEA platforms, including YouTube, Twitch, TikTok, Instagram and Discord.
• Develop and manage the day-to-day running of a branded EMEA creator programme, working closely with SEGA of America.
• Design ongoing collaboration models that give creators a pipeline, the chance to grow with SEGA, and rewards that benefit them and their communities.
• Identify and activate new and emerging creators aligned to brand and campaign moments, from nano to large.
• Manage the interim process for organic creator relationships while the programme is being built.

Creator Campaigns & Agency Management

• Work closely with our organic creator agency to plan, deliver and optimise larger campaign activity across Western and Japanese IP.
• Manage organic influencer relationships in-house for smaller and always-on activity, acting as the day-to-day contact for creator partners.
• Coordinate creator kits, codes, b-roll and assets, ensuring creators receive timely and accurate responses from internal teams.
• Design and execute community-led social campaigns, including UGC activations, challenges and participatory content formats.
• Test new formats and approaches, particularly around shortform, and feed learnings back into how we engage creators and communities.

Community Events

• Plan and deliver community events (digital and/or physical), including creator meetups, launches and community showcases.
• Work with the Events team to support creator presence at key trade/consumer shows and early access events.

Cross-Functional Collaboration

• Partner with CRM, PR, Paid Media and Brand teams to integrate creators into broader marketing beats and always-on activity.
• Collaborate with SEGA of America and other regional teams to align on creator lists, programme design and localisation across EMEA markets.
• Work in partnership with studio brand and community teams, supporting established studio-led creator relationships/programmes where relevant and following agreed ways of working across titles.

Reporting & Insight

• Track, analyse and report on creator performance and broader community engagement, turning results into clear recommendations.
• Stay close to platform trends, creator culture and emerging formats to keep the brand culturally relevant.

KNOWLEDGE, SKILLS & EXPERIENCE

Essential

• 3+ years’ experience in creator relations, influencer marketing, community management or a related field, including leading campaigns end to end.
• Proven track record of building and managing organic creator relationships, ideally across more than one EMEA market.
• Experience planning and delivering community or social campaigns built around UGC, challenges or participatory formats.
• Experience briefing and managing agencies and holding them to results.
• Confident working across teams such as PR, Paid Media, CRM and Brand, and with international colleagues.
• Strong analytical skills: able to set meaningful KPIs, interpret platform data and turn it into clear reports.
• Excellent written and verbal communication skills, with a professional and personable approach to creators.
• Hands-on knowledge of YouTube, Twitch, TikTok, Instagram and Discord, including community moderation.
• Avid consumer of creator content with a genuine passion for gaming culture and a sharp eye for trends and emerging talent.
• Highly organised, able to manage multiple creators, campaigns and deadlines in a fast-paced environment.

Desirable

• Experience working directly with gaming creators or creator communities.
• Experience setting up or running a creator programme or creator network platform
• Experience planning creator or community events, including trade shows.
• Knowledge of creator ecosystems and localisation in key EMEA markets such as France, Germany, Spain, Italy and the Nordics.
• A second European language.
• Familiarity with SEGA franchises and their communities.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours…

• For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam.

• If you're more of a foodie, you can take advantage of fresh fruit and cereal every single day.

• Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy.

• You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be.

• We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love?

• We pride ourselves on having flexible working hours to ensure that you have a life outside of the office.

• We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers Website (https://careers.sega.co.uk/) to find out why we are a workplace you’ll never want to leave!

Build an in-house network of content creators and community advocates across key EMEA platforms (YouTube, Twitch, TikTok, Instagram, Discord). Develop and manage a branded EMEA creator programme. Work closely with organic creator agencies to plan, deliver, and optimise larger campaign activity. Manage organic influencer relationships in-house for smaller and always-on activity. Design and execute community-led social campaigns, including UGC activations. Plan and deliver community events (digital and/or physical). Partner with CRM, PR, Paid Media, and Brand teams to integrate creators into broader marketing beats. Track, analyse, and report on creator performance and broader community engagement. 3+ years’ experience in creator relations, influencer marketing, or community management. Proven track record of building and managing organic creator relationships across EMEA markets. Experience planning and delivering community or social campaigns built around UGC. Experience briefing and managing agencies. Confident working across teams such as PR, Paid Media, CRM, Brand, and with international colleagues. Strong analytical skills: able to set meaningful KPIs, interpret platform data and turn it into clear reports. Excellent written and verbal communication skills. Hands-on knowledge of YouTube, Twitch, TikTok, Instagram and Discord, including community moderation. Avid consumer of creator content with a genuine passion for gaming culture and a sharp eye for trends and emerging talent. Highly organised, able to manage multiple creators, campaigns and deadlines in a fast-paced environment.