Join Skillz, a pioneer in mobile esports, as a Senior Product Marketing Associate to drive player engagement and monetization through innovative live operations and CRM strategies for a global audience.
Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.
At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.
The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future.
Key Competencies:
LiveOps campaign planning, execution, and optimization across Live Events, LTOs, loyalty programs, and engagement initiatives.
Promotional strategy, offer design, marketing callouts, and creative direction for seasonal and tentpole campaigns.
Audience segmentation, lifecycle marketing, and personalized offer targeting.
Multi-channel CRM execution across Push, Email, In-App Messaging, and SMS.
Campaign performance analysis, A/B testing, and data-driven optimization.
Cross-functional stakeholder management across Product, Analytics, CRM, Design, Social, Peak, and Engineering teams.
Strong business acumen with focus on engagement, retention, deposits, participation, and monetization KPIs.
Operational excellence with a proven ability to deliver error-free campaign execution at scale.
Experience:
3+ years of experience in Product Marketing, LiveOps, CRM Marketing, Growth Marketing, or campaign management; mobile gaming experience preferred.
Strong understanding of player engagement, retention, monetization, lifecycle marketing, and segmentation strategies.
Expertise in offer design, promotional mechanics, value proposition development, and offer bundling strategies that drive player participation, deposits, and engagement.
Experience with campaign management and analytics platforms such as CleverTap, Braze, AppsFlyer, Tableau, Google Analytics, or similar tools.
Experience leveraging AI tools for campaign ideation, content creation, image generation, creative development, workflow automation, and productivity improvements.
Demonstrated experience in A/B testing, experimentation, and data-driven decision making.
Strong communication, stakeholder management, and cross-functional collaboration skills.
Experience translating data and player insights into actionable campaign, offer, and communication strategies.
Familiarity with CRM channels including Push Notifications, Email, In-App Messaging, and SMS.
Passion for gaming, player behavior, and creating engaging player experiences.
Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance_._
- 3+ years in Product Marketing, LiveOps, CRM Marketing, Growth Marketing, or campaign management, preferably in mobile gaming. - Strong understanding of player engagement, retention, monetization, lifecycle marketing, and segmentation strategies. - Expertise in offer design, promotional mechanics, and value proposition development. - Experience with campaign management and analytics platforms (e.g., CleverTap, Braze, AppsFlyer, Tableau, Google Analytics). - Demonstrated experience leveraging AI tools for campaign ideation, content creation, and workflow automation. - Proven ability in A/B testing, experimentation, and data-driven decision making. - Excellent communication, stakeholder management, and cross-functional collaboration skills. - Ability to translate data and player insights into actionable campaign strategies. - Familiarity with CRM channels including Push Notifications, Email, In-App Messaging, and SMS. - Passion for gaming and creating engaging player experiences.
