User Acquisition Manager

Description

Come and join a rapidly expanding mobile games company!

Who are we?

SuperPlay is a leading gaming company dedicated to creating unforgettable mobile gaming experiences. Founded in 2019 by industry experts from Playtika and Rovio, the company strives to develop innovative and exciting casual games that captivate millions of players worldwide and remain enjoyable for years to come.

Dice Dreams, our flagship game, has become a global sensation and a top-100-grossing hit, while Domino Dreams, our next big success, is also making a significant impact in the industry.

Our Newest Game – A Magical Collaboration with Disney!

Released in 2025, Disney Solitaire brings beloved Disney stories and characters to life in an unforgettable gaming experience.

Our team, headquartered in Tel Aviv, is made up of talented, passionate, and ambitious professionals. And the future is even more exciting! Want to be part of our journey? Check out the job description below.

What will you do at SuperPlay?

• Campaign Ownership: Plan, launch, and scale high-budget mobile UA and retargeting campaigns across Meta, Google App Campaigns, AppLovin, TikTok, DSPs, and non-traditional networks to hit aggressive ROAS and KPI targets.
• Data & Attribution Analysis: Conduct deep daily performance analysis across campaign, geo, and cohort levels. Leverage MMPs and internal BI tools to evaluate LTV, retention, and payback curves.
• Creative Strategy & Experimentation: Partner closely with the Creative Studio to brainstorm, test, and iterate on high-performing video, static, and playable ad concepts based on funnel metrics (hook rates, IPM, D7 ROAS).
• Strategic Partner Management: Build and maintain strong relationships with key ad networks, DSPs, and media partners; lead QBRs, negotiate terms, and unlock early access to new alpha/beta features.
• Cross-Functional Alignment: Collaborate with Product, Monetization, Game Economy, and Data teams to align acquisition strategies with live-ops events, game updates, and economy changes.
• Workflow & AI Optimization: Adopt cutting-edge AI tools and automated workflows to streamline campaign optimization, reporting, and creative testing.
• Stay current with industry trends, platform updates, and competitive landscape to identify emerging opportunities.

Requirements

• 1+ years of hands-on experience managing high-budget performance marketing campaigns across mobile gaming, mobile apps, or e-commerce (Meta, Google, AppLovin, TikTok, or DSPs).
• Strong analytical and problem-solving skills with strong attention to detail.
• Ability to manage multiple priorities, meet deadlines, and work toward performance goals in a fast-paced environment.
• Excellent communication and collaboration skills, both within teams and with external partners.
• Advanced knowledge of Microsoft Office Products, especially Excel.
• Fluent English – both written and verbal (must).

Advantage:

• Passion for Games & Art ⚡️
• Experience working with non-traditional networks ֿ
• B.A./B.Sc. in Economics/ Statistics/ Business Management/ Engineering or other quantitative fields

1+ years of hands-on experience managing high-budget performance marketing campaigns across mobile gaming, mobile apps, or e-commerce (Meta, Google, AppLovin, TikTok, or DSPs). Strong analytical and problem-solving skills with strong attention to detail. Ability to manage multiple priorities, meet deadlines, and work toward performance goals in a fast-paced environment. Excellent communication and collaboration skills, both within teams and with external partners. Advanced knowledge of Microsoft Office Products, especially Excel. Fluent English – both written and verbal (must).