Web & CRM Marketing Manager

About the role

The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email).  They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.

Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.

Role Responsibilities

• Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
• Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
• Planning - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
• Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners.
• Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
• Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
• Creative - Provide clear and timely creative briefs that incorporate best-practice.
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.

Technical Skills & Experience

• Hands-on web experience, leading web campaigns and managing the CMS and analytics.  Hubspot or similar experience required.
• Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
• CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
• Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions. 
• GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
• Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
• Creative - Understands creative best practice across web and email assets.
• Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

People Skills

• Project management skills and ability to manage competing priorities.
• Relationship and stakeholder management across internal & external partners (games studios a bonus).
• Analytical and commercial, with the ability to turn data into recommendations.
• Clear communicator, able to brief partners effectively and champion the function.

Lead web planning and execution, manage CMS and UX optimization, develop and execute email marketing strategies including segmentation and reporting, manage and optimize CRM workflows for player engagement, define and deliver digital marketing campaigns aligned with title objectives, ensure precise campaign setup, partner with performance teams for optimization, provide actionable insights from channel KPIs, brief creative teams, and ensure legal and data compliance (GDPR) for all activities. Requires hands-on experience with web, CMS, and email marketing platforms (e.g., HubSpot, Mailchimp), a strong understanding of CRM principles, and project/stakeholder management skills.