// Open Role at The Pokemon Company
Lead global consumer and market research for The Pokémon Company International, uncovering actionable insights to drive fan growth, inform business strategy, and shape brand, product, and go-to-market decisions across a beloved entertainment franchise.
Get to know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Job Title: Director, Market & Consumer Insights
Job Summary: The Director of Market & Consumer Insights leverages deep expertise in consumer behavior, market research, and analytics to uncover actionable insights that inform business strategy and drive fan growth globally. Through a thorough understanding of customer needs, fan passions, communities, and cultural and market differences, this role influences brand, product, customer experience, and go-to-market decisions across The Pokémon Company International. By leading customer and children research programs, this leader brings the voice of both current and future Pokémon fans into strategic decision-making, helping the organization understand how audiences discover, engage with, and experience the Pokémon brand. Partnering closely with leaders across the business, the Director translates insights into opportunities that enable TPCi to create the right products and experiences, strengthen fan connections, and inspire generations of Pokémon Trainers around the world.
What You’ll Do
Consumer & Children Insights Leadership
Market Intelligence & Strategic Insights
Product, Experience & Go-to-Market Strategy
Analytics, Reporting & Storytelling
Team Leadership & Research Operations
What You’ll Bring
Experience and Expertise
Strategic & Business Acumen
Demonstrated ability to transform consumer insights, market intelligence, and data into strategies that drive business impact. Experience influencing brand, product, customer experience, and go-to-market decisions, with a strong understanding of market opportunities, competitive dynamics, customer segmentation, and growth strategies.
Analytics & Storytelling
Leadership & Collaboration
Preferred Qualifications
Why This Role is Special
At The Pokémon Company International, you'll have the unique opportunity to shape the future of one of the world's most beloved brands by bringing the voice of customers, children, and fans into the decisions that matter most. Sitting at the intersection of consumer insights, business strategy, and innovation, this role influences the products, experiences, and initiatives that engage millions of Pokémon Trainers around the globe. You'll help deepen our understanding of how children discover, experience, and connect with Pokémon while uncovering emerging trends and opportunities that shape the future of the brand. Partnering with visionary leaders across the business, you'll help ensure TPCi continues to create the right products and experiences that spark joy, strengthen fan connections, and inspire both current and future generations of Pokémon fans.
Base Salary Range: For this role, new hires generally start between $166,000 - $221,000 per year. The full range is $166,000 - $299,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
#LI-CK1 #LI-Hybrid
How you’ll be successful
What to expect
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.
12+ years of experience in consumer insights, market research, analytics, brand strategy, or related fields, with progressive leadership responsibility. Deep expertise in qualitative and quantitative research methods and a proven track record of leading customer, children, and fan research programs that translate consumer understanding into actionable business outcomes. Bachelor's degree in Market Research, Marketing, Consumer Behavior, Psychology, Sociology, Business, Statistics, Economics, or a related field, or equivalent combination of education and experience. Demonstrated ability to transform consumer insights, market intelligence, and data into strategies that drive business impact. Experience influencing brand, product, customer experience, and go-to-market decisions, with a strong understanding of market opportunities, competitive dynamics, customer segmentation, and growth strategies. Strong analytical and problem-solving skills with experience synthesizing data from diverse sources, including consumer research, behavioral analytics, customer feedback, and business performance metrics. Exceptional ability to communicate insights through narratives, executive presentations, dashboards, and reporting frameworks that drive informed decision-making. Serve as a trusted strategic advisor to senior leadership, shaping business priorities and long-term growth strategies through consumer, fan, and market intelligence. This includes the ability to connect brand level health metrics to various businesses and departments for overall impact. Proven success building, leading, and developing high-performing insights and analytics teams. Skilled at influencing senior leaders, managing cross-functional partnerships, and collaborating with research agencies and external partners to deliver high-quality insights and business recommendations. Preferred: Experience in consumer products, gaming, entertainment, media, technology, or other fan-driven industries. Familiarity with research involving children, families, and multi-generational audiences, as well as customer experience, brand health, audience measurement, and digital analytics.