// Open Role at Twitch
Twitch is seeking a seasoned Director, Head of Product Marketing to build and lead their global PMM function, defining product value propositions and driving lifecycle adoption for creators and viewers on the world's leading live streaming service.
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.
In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9298
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
US, WA, Seattle - Annually
$187,000—$252,900 USD
US, CA, San Francisco - Annually
$205,700—$278,200 USD
US, NY, New York - Annually
$205,700—$278,200 USD
US, CA, Los Angeles - Annually
$187,000—$252,900 USD
US, CA, Irvine - Annually
$187,000—$252,900 USD
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
10+ years of relevant experience in a high-growth consumer tech, creator economy platform, social network, or two-sided marketplace. 5+ years experience managing and scaling high-performing, integrated teams. Deep understanding of digital subcultures, streamer dynamics, and building an audience online. Mastery of two-sided platform economics, creator unit economics, digital commerce, and patronage models. Exceptional written and narrative rigor. High agency, bias for action, and operational courage.