- CMS Management: Proven experience modifying, building, and deploying pages within a modern Content Management System
- Search Tool Fluency: Practical experience utilizing core search and analytics platforms (such as Google Search Console, Ahrefs, and Profound) to extract actionable performance data.
- Technical Search Mechanics: Functional understanding of on-page and technical SEO infrastructure, including metadata configuration, URL structures, and schema markup.
- Data-to-Action Execution: Experience taking structured optimization guidelines or keyword data and systematically replicating those updates across high-volume batches of web pages.
- Basic Web Literacy: Ability to read and modify foundational HTML/CSS elements to troubleshoot page formatting and layout issues independently.
- Experience working with generative AI tools or an understanding of how LLMs parse and synthesize web data.
- Background in data manipulation (e.g., advanced Excel/Sheets formulas) to help automate the mapping of large-scale URL redirects or keyword updates.