Senior Social Media Manager

- 8 -10+ years of experience in social media strategy, communications, or digital marketing, with a proven track record of managing complex portfolios for global brands. - Expert-level understanding of platform algorithms and audience behaviors to optimize content for maximum reach and engagement. - Subject matter expert for social performance, designing sophisticated paid/boosting frameworks to amplify critical stories. - Own the end-to-end social strategy for Unity’s executive leadership (VP+ level), acting as a strategic consultant. - Act as a key collaborator across business units, engaging with peers and Directors to ensure social initiatives support cross-company projects. - Identify and implement more efficient ways of achieving success, reducing complexity in social workflows, and anticipating potential roadblocks. - Strategic Mastery: Navigate with ease between ground-level execution and big-picture views, ensuring both are reflected in the final output. - Advanced Social Expertise: Deep technical knowledge of social platforms, particularly the interplay between organic content and paid growth strategies. - Autonomous Execution: Deliver high-quality work based on own judgment, requiring only occasional refinement on the most complex projects. - Mentor-mindset with the ability to identify opportunities to further develop team capabilities and workstream dynamics. - (Optional) Hands-on experience in short-form video production, design, or copywriting to help prototype or refine social-first assets. - (Optional) Deep understanding of the gaming, ad tech, or real-time 3D technology landscape.