Digital Asset Coordinator

Overview  

Find a job that lets your imagination run wild! WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.   

To work at WildBrain means you get to create stories that let imaginations run wild. Join our team today to become part of the story!   

About the Role  

Reporting to the Digital Asset Manager, the Digital Asset Management (DAM) Coordinator is a detail-oriented and highly organized person who shares responsibility for maintaining the integrity of WildBrain’s content and asset management systems supported by the Content Operations team. This role plays a key part in ensuring that our content library and platform-based content management systems (CMS) are accurate, up-to-date, and accessible across business units. This role supports multiple systems including internal systems of record, DAM, and platform-based CMS environments such as YouTube CMS.

Responsibilities and Duties

• Enter, update, and maintain title, asset, localization, and related operational metadata across content and asset management systems managed by the team
• Support the creation, configuration, and ongoing maintenance of channels or equivalent publishing entities within CMS environments
• Maintain a high standard of data accuracy, consistency, and completeness across records in all systems
• Perform routine quality checks to identify missing, inconsistent, or incorrect data, escalating issues as needed
• Coordinate incoming ad hoc requests for metadata updates, content record changes, asset availability, and platform setup needs
• Work closely with New Content, Rights Management, Ingest QC, Finance, Channel Management, Marketing, and other stakeholders to ensure timely and accurate updates to the content library
• Assist with researching materials and requesting tapes from the physical library
• Upload support materials to the Digital Asset Management (DAM) system
• Administer user onboarding, offboarding, and access management across supported systems, including managing platform or channel-level permissions where applicable
• Assist with onboarding new channels and partners by ensuring required data is uploaded and permissions and policies are correctly applied
• Assist with system updates, process changes, or new tool rollouts by completing assigned tasks, validating data, and testing workflows
• Flag recurring issues, system limitations, or workflow gaps to the Digital Asset Manager, providing clear examples and context
• Contribute to the ongoing evolution of content operations by supporting new tools, systems, or workflows as introduced

Qualifications

• Experience in content operations, digital publishing operations, media library services, digital asset management, or a similar operational role
• Back-end experience working in YouTube CMS is a bonus, specifically in operational areas including channel setup, permissions, and metadata accuracy considered an asset
• Strong attention to detail and organization skills, with ability to manage data accurately across multiple systems
• Familiarity with content management, title management, or metadata-driven systems is a plus
• Ability to manage multiple tasks, prioritize work, and meet deadlines in a fast-paced environment
• Comfort working across multiple systems and adapting to new processes and technologies

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

Total Rewards  

At WildBrain, we strive for equitable and consistent pay practices within a robust total rewards framework. Compensation may vary within the same role based on experience, performance, specialized expertise, and overall impact.   

Compensation: $45,000 - 52,000 CAD. Base salary is part of a comprehensive total rewards package that includes:  

• Paid time off  
• Retirement savings with company matching  . 
• Comprehensive health and dental coverage, with shared premium costs from day one.  
• Employee Assistance Program (EAP)  
• Hybrid work model  

Our Hiring Process  

• Initial virtual screening with our Talent Acquisition team  
• Interview with the hiring manager (virtual or in person, TBD)  
• Interview with 2–3 key business partners (virtual or in person, TBD)  
• Role-specific assessment, where applicable  

AI in Our Hiring Process  

We use artificial intelligence (AI) to support and enhance the recruitment experience—for example, by organizing applications or surfacing relevant qualifications. AI is never used to make hiring decisions. All decisions are made by our hiring managers and recruitment professionals. AI tools used in our recruitment process are subject to rigorous privacy, security, and risk assessments and are applied in alignment with WildBrain’s Inclusive Hiring framework. We believe technology should enhance human judgment, not replace it.   

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.