Licensing Manager (12 months Fixed Term Contract)

Location: Seoul, South Korea 

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust. We are widely known for our no-nonsense, straightforward approach. Come join us!

The Role

WildBrain CPLG Korea is looking for a Licensing Manager to join our team. Reporting to the Regional Director – Japan & Korea, this role will be responsible for planning, developing, and implementing commercial strategies that support revenue growth, brand expansion, and long-term partner success in Korea. 

This position is suited to an independent, hands-on professional with strong licensing experience, strategic thinking, and the drive to move projects forward from initial opportunity identification through negotiation, launch, retail execution, and ongoing account growth. The successful candidate will be expected to think ahead, identify and solve issues proactively, build strong relationships, and manage complex projects with ownership and accountability. 

What You Will Do

• Secure new licensees in designated categories tied to specific revenue goals and annual growth for the domestic business
• Manage day-to-day business including all aspects of category management financials, contracts (new deals, amendments, and renewals), account management and relationship building, product strategy, category and market analysis, trend forecasting, and data for retail placement
• Oversee new contract negotiations ensuring terms meet the company requirements and overall business objectives.
• Support the brand management on establishing cross-promotional retail activities to ensure strong retail distribution for your licensees.
• Work across multiple brands, building trusted relationships with our licensing partners, licensors as well as all other stakeholders.
• Drive and be part of an entrepreneurial and innovative spirit within the office. Teamwork with product development, finance, legal, and brand & retail team.
• Continuously strive to identify and secure new licensees that have not worked with CPLG.
• Feedback on the progress and outcome of the commercial efforts and supervising contract realization

What You Will Bring

• Minimum 5–7 years of licensing, sales, business development, brand management, or related commercial experience; direct licensing experience is strongly preferred. 
• Solid understanding of the licensing business, including licensee acquisition, pitching, deal points, contract process, product approvals, retail execution, and partner management. 
• Outstanding interpersonal and networking skills.
• A keen eye for detail, hands-on approach with a strategic vision.
• An innovative and creative manager/salesperson.
• A self-starter mindset with the ability to take ownership, prioritize, and deliver commercial outcomes with minimal direction.
• Strong problem-solving skills, resilience, and the ability to navigate ambiguity, push through obstacles, and find practical solutions.
• University education is preferred.
• Good verbal and written skills in English preferred.
• Flexible team player with the ability to work collaboratively across the company
• Must be proficient in Microsoft Office programs (Outlook, excel, PowerPoint etc.)
• Travel required.

What We Offer                                                                                                                                                  Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment                                                                                                                                          Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain CPLG 

WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com. 

About WildBrain

At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com. 

Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.

All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.