// Open Role at wildbrain
Location: F, 428, Seolleung-ro, Gangnam-gu, Seoul, Republic of Korea
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Overview WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.
We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.
About the Role
WildBrain CPLG is looking for a proactive and commercially minded Marketing team member based in South Korea to support APAC marketing initiatives across licensed brands and entertainment properties.
Working on globally recognised and much‑loved brands such as Peanuts, Teletubbies, Strawberry Shortcake, Sega (Sonic), Fuggler, and more, this role will support the development and execution of regional marketing activity, local market activations, and the adaptation of global campaigns to ensure strong cultural relevance and commercial impact within South Korea and across the broader APAC region.
As part of a global marketing team and based within a regional set‑up, this role will collaborate closely with regional and global stakeholders to deliver aligned, high‑quality marketing programmes.
The ideal candidate is highly organised, detail‑oriented, and passionate about entertainment, character IP, brand building, and youth culture. They will have a strong understanding of the South Korean consumer and digital‑first marketing landscape, and thrive in a fast‑paced, multi‑market environment.
This is a hands‑on role requiring the ability to manage multiple projects simultaneously, moving confidently from strategy and ideation through to execution, measurement, and post‑campaign reporting.
Responsibilities
Manage day‑to‑day marketing operations, including campaign timelines, budgets, approvals, asset delivery, and ROI tracking
Work closely with commercial teams, brands, and licensees to pitch, develop, and manage marketing campaigns that support commercial objectives
Support the planning and execution of APAC marketing campaigns across Korea and selected regional markets
Contribute to the development of regional marketing initiatives, including strategy, ideation, project management, and execution
Proactively suggest marketing ideas and opportunities to help grow WildBrain’s brands, integrating licensee products where appropriate
Adapt global creative concepts and assets for local relevance, ensuring strong cultural and market fit
Coordinate approvals with global brand teams, franchise teams, regional marketing leads, social teams, and external partners
Support the execution of social‑first and digital‑led campaigns, working closely with internal and external teams
Assist in the planning and delivery of retail, promotional, experiential, and event‑based activations
Liaise with agencies, creators, and production partners to deliver high‑quality marketing outputs
Monitor campaign performance and support post‑campaign reporting and insights
Ensure consistent brand representation across APAC while maximising local relevance for the Korean market
Proven expertise in marketing, brand, or agency roles (entertainment, licensing, character brands, FMCG, or lifestyle sectors preferred)
Strong understanding of the Korean consumer, digital ecosystem, and youth culture trends
Experience working in fast-paced, regional or multi-market environments
Excellent communication and stakeholder management skills
Highly organised with strong attention to detail and the ability to manage competing deadlines
Comfortable working across multiple time zones with global and regional teams
Fluent in Korean with strong written and verbal English communication skills
Passion for entertainment, character IP, pop culture, and social marketing
Strong PowerPoint and Excel skills, with confidence in presenting ideas and materials
What We Offer Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain CPLG
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.
All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.