Associate Manager, Customer Marketing

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

About the role

Mexico is Hasbro's largest market in Latin America, and most of our sales happen in physical stores. As Customer Marketing Associate, you will be our eyes in store. You'll bring our brands to life in department stores and toy retailers through great in-store execution, demos, activations and events.

Key responsibilities

• Deliver our perfect store standard and build shelf strategies based on shopper insight.
• Plan and run commercial campaigns, demos and in-store events throughout the year.
• Coordination and analysis with agency for field promotion.
• Guide our field promoter team to deliver results at the point of sale.
• Track weekly sales, stock and distribution, and share insights and opportunities with the commercial team.
• Manage agencies and vendors on quality, cost and timing.
• Build strong relationships with retailers and work closely with brand, sales and finance teams.

What you'll bring

• 3+ years in trade marketing, customer marketing, sales or marketing.
• Experience running in-store activations, promotions or events.
• A good understanding of how retail works.
• Strong analytical and organisational skills.
• Great communication and relationship-building skills.
• A hands-on, proactive attitude.
• Spoken English.

Nice to have

• Experience in toys, FMCG, entertainment or retail.
• Experience managing field merchandising teams or agencies.
• Knowledge of category management and pricing.
• Experience briefing design agencies.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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- 3+ years in trade marketing, customer marketing, sales or marketing. - Experience running in-store activations, promotions or events. - A good understanding of how retail works. - Strong analytical and organisational skills. - Great communication and relationship-building skills. - A hands-on, proactive attitude. - Spoken English.