Principal UX/Product Designer

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Do you have a love for immersive player experiences, digital play ecosystems, and the iconic world of D&D? We’re looking for a Principal UX Designer to join the design team for the digital tools that power D&D Beyond, the best-in-class digital companion for Dungeons & Dragons. This role is an outstanding opportunity to build innovative, intuitive tools that unlock the magic of D&D for millions of players and Dungeon Masters around the world!

This role will require three days a week in our Renton, WA office.

Responsibilities:

• Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas with a expert understanding of product design, systems design, UI style, layout, typography, color, usability, and interaction design
• Scope plan and deliver large multi-team and multiproduct initiatives.
• Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight.
• Set frameworks and direction for design projects, guiding solutioning through intricate problem spaces with clarity and purpose.
• Deliver high-impact design artifacts that influence direction and cross-functional alignment (e.g., strategic narratives, experience frameworks, systems maps, style guides, prototypes).
• Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking.

Qualifications:

• A degree in UX Design, Art, Information architecture, a related design field, or the ability to show equivalent professional experience.
• Portfolio demonstrating thought leadership, systems-level thinking, and measurable impact.
• Proven track record of leading strategic design initiatives across complex, multi-platform ecosystems.
• Advanced expertise in multiple UX disciplines (e.g., interaction design, systems thinking, visual design, research synthesis).
• Experience building and evolving design systems at scale, including multi-brand architecture.
• Exceptional communication and storytelling skills—able to influence senior stakeholders and inspire teams.
• Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments.
• A growth mindset for pushing yourself, the team, and the product towards continuous improvement.
• Deep familiarity with tabletop RPGs and the D&D ecosystem.

Nice to Have:

• Experience designing for entertainment, games, or narrative-driven products.

#Wizards

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$143,400—$230,400 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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A degree in UX Design, Art, Information architecture, a related design field, or equivalent professional experience. Portfolio demonstrating thought leadership, systems-level thinking, and measurable impact. Proven track record of leading strategic design initiatives across complex, multi-platform ecosystems. Advanced expertise in multiple UX disciplines. Experience building and evolving design systems at scale. Exceptional communication and storytelling skills. Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments. A growth mindset. Deep familiarity with tabletop RPGs and the D&D ecosystem.