We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Product Development Specialist (Softlines)
Hasbro's EMEA Licensed Consumer Products team is looking for a Product Development Specialist to help bring licensed products to life across apparel, accessories, footwear, bags and lifestyle categories. You'll work on the development and approval of products that feel authentic to Hasbro's brands and exciting to consumers.
"Based at our Capper Street office in London (near Warren Street). This role follows our hybrid model: in-office Tuesday - Thursday, flexible on Monday and Friday. There will also be a need to regularly visit our Stockley Park, Uxbridge office for samples, so please bear that in mind when applying."
What you'll be doing
You'll own key parts of the product development process from concept through to final approval — reviewing submissions, giving clear feedback, coordinating samples, and working directly with licensees, agents and retail partners. You'll work closely with the Product Development Manager and the wider EMEA creative team.
This is a varied, creative role, spanning apparel, accessories, footwear and lifestyle categories, where you'll assess graphics, colour, materials, trims and packaging against Hasbro's brand standards - and help partners raise the bar on execution.
Product development and approvals
- Drive day-to-day development and approval of licensed softlines products across EMEA.
- Review submissions (apparel, accessories, footwear, bags, lifestyle) for graphics, colour, materials, trims, print technique, packaging and overall execution.
- Prepare clear, constructive feedback in partnership with the Product Development Manager and creative team.
- Ensure submissions meet Hasbro's brand standards, creative direction and legal requirements.
- Track the approval process end-to-end — comments, revisions, samples and next steps.
Creative and product input
- Contribute product inspiration, trend boards and creative decks for partners.
- Review line plans, range presentations, samples, CADs, artwork and packaging.
- Spot opportunities to raise creative quality and strengthen licensed product ranges.
- Apply Hasbro style guides and franchise direction to keep products authentic and relevant.
- Work across multiple Hasbro brands, including preschool, games, action, fantasy and lifestyle-led properties.
Fashion, trend and market awareness
- Stay current on fashion, retail and consumer trends across EMEA.
- Share relevant product, retail and competitor examples with the team.
- Research new product ideas, materials, finishes and fashion-led executions.
- Bring cultural awareness to how Hasbro brands show up at retail.
Partner relationships
- Communicate directly with licensees, agents and retail partners throughout development.
- Give partners access to creative assets, style guides and approval information.
- Take part in creative kick-offs, product reviews, range meetings, trade shows and retailer presentations.
- Keep clear records of actions and follow-ups from partner meetings.
- Build strong working relationships through timely, clear communication.
Team and process
- Maintain product trackers, approval records and sample logs.
- Keep samples, references and digital files organised.
- Use internal approval tools accurately and flag issues early.
- Suggest improvements to team processes and communication.
- Help the Product Development Manager and EMEA creative team with day-to-day delivery.
About you
- A genuine interest in fashion, product development, licensed consumer products, pop culture or retail.
- A good eye for product detail — colour, graphics, materials, layout, construction and packaging.
- Comfortable managing multiple tasks, deadlines and updates.
- A clear communicator who can turn feedback into concise notes and actions.
- Collaborative and curious, with an interest in building product judgement in licensing.
Experience and skills
- Some experience in fashion, apparel, accessories, footwear, lifestyle products, licensed consumer products, design, buying or merchandising.
- Understanding of product development from concept through to approval, sampling or production.
- Good knowledge of fashion, lifestyle, retail and consumer trends.
- Able to review product details, give clear feedback, and work with creative assets, style guides, samples and approval systems.
- Good organisation, attention to detail, and written and verbal communication skills.
- Working knowledge of Microsoft Office, especially PowerPoint and Excel.
Advantageous experience
- Experience with entertainment, gaming, toy, character, lifestyle or fandom-led brands.
- Familiarity with licensed product approval systems, tracking tools, Adobe Creative Suite or trend/product presentation materials.
- Knowledge of print techniques, fabrics, trims, packaging, garment construction, sustainability, ethical sourcing, compliance or quality standards in softlines.
#LI-Hybrid
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
