// Open Role at Wizards of the Coast
Join Lumee, a joint venture by Hasbro and Animaj, to manage global digital ad operations and paid media for iconic family entertainment brands like Peppa Pig and Transformers across YouTube, CTV, and FAST platforms.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Senior Manager, Ad Operations and Paid Media (Lumee)
Location: London, UK
Hybrid working x 3 days (Tues, Wed, Thurs in office)
Who are we?
Lumee was launched in 2026 with the aim to deliver premium family advertising solutions to brands and agencies, in a brand-safe and scalable way, through the world's most beloved children's entertainment IPs. Lumee is a joint venture between Hasbro and Animaj, a next-generation media company that brings high-quality and inspiring brands to kids and families worldwide. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV, and more.
Lumee’s premium and iconic owned and operated family YT/CTV channels include Peppa Pig, My Little Pony, Pocoyo, Maya the Bee, Transformers, Power Rangers, PJ Masks, to name a few. Lumee also represents Disney’s family YT/CTV reservation media channels in the US and LATAM, including Disney Junior and Disney Channel. According to Comscore, that means Lumee has access to 33MM US households and over 100BN annual YouTube views — all within a premium, brand-safe, family-friendly environment that advertisers trust.
We are a fast-growing company aimed at changing the paradigm in the kids' entertainment industry.
The role:
The Senior Manager, Ad Operations and Paid Media will help run the global day-to-day operations, management, and integration of Lumee’s digital advertising inventory on YouTube/CTV/FAST, and analytical reporting of media operations, and be across paid media bookings from start to end, e.g creating media plans, campaign setup, reporting needs to clients and PCRs.
You will need to be a creative thinker who can juggle multiple and diverse responsibilities, with a strong emphasis on organization and meticulous attention to detail!
This is a fast-paced role with growth potential that requires proactivity, a strong work ethic, and attention to detail. Lumee’s Ad Ops team is expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can create new, innovative, and effective marketing solutions for the family market on YT/CTV/FAST.
It’s a chance to work with some of the biggest brands in the kids and family space, and build inside an organization shaping how the next generation watches, plays, and buys.
Responsibilities:
Manage relationships with a set of external partners and work closely with internal stakeholders such as the Ad Sales/Client Partnerships and Finance teams.
Requirements of the role will include the following:
Preferred Experience
Expected Outcomes after 12 months at Lumee:
After 90 days: Understanding systems, stabilizing operations, and quick problem-solving.
After 6 months: Process improvements, team performance, and measurable impact on revenue operations.
After 12 months: Scaled operations and influence across the business.
Apply now for this amazing opportunity!
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Please review our Applicant Privacy Notice (https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.
Oversee planning, execution, and delivery of reservation media campaigns across Lumee’s digital portfolio on YT/CTV/FAST. Work with commercial sales to identify monetization opportunities. Drive and take ownership of Lumee’s ad offerings through Google Ad Manager (and Springserve). Attend client meetings for pitches and post-campaign stages. Act as a point of contact for the commercial sales team, delivering media plans and answering operational questions. Develop strong relationships with the Finance team for campaign reconciliation and billing. Derive insights and trends from media campaigns to inform optimizations and identify opportunities for enhanced targeting.