Manager, Communications and Influencer Relations

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Role Overview:

Sony Interactive Entertainment is seeking a strategic, results-driven Manager, Public Relations and Influencers to join the Global Communications team to lead communications and influencer strategy for the United Kingdom while also supporting global communications campaigns. In this role, you will oversee UK media relations and influencer strategy across all business verticals and ensure best-in-class local execution by adapting campaigns for UK audiences, leveraging cultural moments, and crafting stories that resonate across mainstream, tech, gaming media and creators.

Additionally, you will contribute to the development and execution of global campaigns for PlayStation’s exclusive games and products, collaborating closely with cross-functional stakeholders to help shape compelling storytelling, identify strategic opportunities, and deliver measurable results.

As a communications leader with deep expertise in media and influencer relations, you bring a strong network of contacts and a sophisticated understanding of the evolving media and creator landscape in the UK and beyond. Comfortable operating across local and global markets, you collaborate effectively with multiple teams and partners to identify strategic opportunities that raise brand awareness. You are equally comfortable working with influencers across earned and paid programs, bringing fresh, culturally relevant ideas that resonate with gamers worldwide.

This role does include people management responsibility, requiring the ability to lead, coach, and develop communications and influencer team members while setting clear direction, ensuring accountability, and delivering results in a fast-paced environment.

We are seeking a collaborative, forward-thinking leader who embraces innovation, navigates complexity with confidence, and operates effectively at both a local and global level to deliver communications excellence for one of the world's leading entertainment brands.

Responsibilities:

Public Relations:

• Develop local communications strategy tailored for the UK with an emphasis on media relations, seeking high-level placements across mainstream, tech and enthusiast press.
• Cultivate relationships with top-tier press and influencers, continually identifying fresh voices and new outlets to tell PlayStation’s story.
• Serve as the UK’s trusted media relations advisor, providing recommendations for local media and influencers for interviews, events, review code, etc.
• Partner with cross-functional stakeholders worldwide to support the planning and execution of global communications campaigns, identify strategic opportunities that will drive measurable impact.
• Manage media inquiries and interview requests, seeking guidance as needed.
• Collaborate with the UK Marketing Director to develop impactful tactics that support commercial objectives.
• Support development of global strategies for select Global Communications campaign execution for PlayStation’s exclusive games, hardware products, and services, with a strong focus on measurable results and storytelling that connects fans worldwide.

Influencer/Content Creators:

• Lead the planning and execution of the UK’s influencer and content creator strategy, identifying annual local objectives for PlayStation’s creator program. Craft locally relevant strategic approaches that maximize the impact of partnerships.
• Review and align on local influencer campaign concepts and submissions that stretch across all business verticals.
• Guide the team in the creation of a comprehensive influencer content calendar that leverages key campaign and cultural moments throughout the year, driving brand awareness and engagement across all owned channels.
• Collaborate with the local Marketing team to ensure campaign ideas deliver on cultural impact and awareness and achieve KPI’s.

Team Management, Measurement and Reporting

• Directly manage and develop UK-based communications and influencer team members, providing clear objectives, regular feedback, and career development support.
• Lead external public relations and influencer agency management, overseeing scope of work and relationship management to enable best-in-class execution for campaigns in the UK.
• Identify development opportunities within the team, implementing plans to strengthen expertise across media relations, influencer engagement, and campaign management.
• Set team priorities, allocate resources effectively, and ensure appropriate workload management across multiple campaigns and business priorities.

Manage budgets, invoices, and vendor relationships.

• Work with the larger Communications team and Marketing Partnerships team to define metrics and KPIs to measure campaign success of influencer and media activities.
• Deliver post-launch evaluations summarising performance, insights, and results.
• Stay current on industry trends and tools, identifying opportunities to improve efficiency and reporting.

What we’re looking for:

• 10+ years of Public Relations experience, ideally with a background in consumer tech or entertainment
• Deep expertise in media and influencer relations, with a strong network of UK contacts
• Proven success managing both earned and paid creator programs
• In-house and/or agency people management experience with a demonstrated ability to build team capabilities and deliver results
• Highly agile, with the ability to manage multiple projects in a fast-paced environment
• Excellent communication skills across written, verbal, and interpersonal formats
• Strong collaborator, able to work cross-functionally to solve challenges and drive results
• Demonstrated creative thinking in strategy and campaign development
• Data-driven, with a disciplined approach to measurement and accountability against KPIs
• Proficiency in using Microsoft Office Suite, Google Workspace, Slack, etc
• This position may require occasional travel
• Experience in the gaming, tech, or entertainment sector is a plus

Benefits

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Develop local communications strategy tailored for the UK with an emphasis on media relations. Cultivate relationships with top-tier press and influencers. Serve as the UK’s trusted media relations advisor. Partner with cross-functional stakeholders worldwide to support global campaigns. Manage media inquiries and interview requests. Collaborate with the UK Marketing Director to develop impactful tactics. Lead the planning and execution of the UK’s influencer and content creator strategy. Directly manage and develop UK-based communications and influencer team members. Lead external public relations and influencer agency management. Manage budgets, invoices, and vendor relationships. Define metrics and KPIs to measure campaign success. Deliver post-launch evaluations. 10+ years of Public Relations experience, ideally in consumer tech or entertainment. Deep expertise in media and influencer relations, with a strong network of UK contacts. Proven success managing both earned and paid creator programs. In-house and/or agency people management experience. Highly agile, with the ability to manage multiple projects. Excellent communication skills across written, verbal, and interpersonal formats. Strong collaboration skills. Demonstrated creative thinking in strategy and campaign development. Data-driven approach to measurement and accountability.