Senior Business Analyst

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

About the Role

We are seeking a Senior Business Analyst to drive early-stage exploration, hypothesis development, and rapid analytical prototyping that informs high-impact business decisions across PlayStation’s Services organization. Services sits within the Global Sales and Business Operations organization that manages the PlayStation Plus subscription business, a key revenue generator and innovator for Sony Interactive Entertainment. 

This role sits at the intersection of business, analytics, and data science, and is responsible for shaping ambiguous problems into structured analytical approaches during the early phases of the analytics lifecycle. The Senior Business Analyst partners closely with Integrated Services Leadership, Analytics Partners, Product Managers, and Data Scientists to ensure that the right problems are identified, framed, and prepared for deeper experimentation and modeling.

This role is critical to accelerating the front-end of the analytics pipeline, ensuring that high-value opportunities are identified quickly and translated into actionable analytical work that directly impact decisions made about the offers and experience made available to PlayStation Plus members.

Key Responsibilities

Exploration & Hypothesis Development

• Lead early-stage exploration of business problems, identifying high-impact opportunities through data analysis and stakeholder engagement.

• Develop clear hypotheses and analytical approaches to guide experimentation and modeling.

• Translate ambiguous business questions into structured problem statements.

• Explore opportunities to improve PS Plus performance, subscriber engagement, and commercial outcomes through data-driven analysis.

Rapid Prototyping & Analytical Insight

• Conduct rapid analyses and build lightweight prototypes to assess feasibility and potential impact.

• Leverage existing data and frameworks to generate directional insights and inform decision-making.

• Iterate quickly to refine hypotheses and narrow focus areas.

• Develop exploratory analytical frameworks that support PS Plus performance assessment, content investment decisions, and ecosystem intelligence.

Stakeholder Collaboration

• Partner with Integrated Analytics Partners, Services leadership, Services Insights and Planning, and cross-functional stakeholders to understand strategic priorities and refine business problems.

• Communicate insights clearly and effectively to both technical and non-technical audiences.

• Gather feedback and incorporate it into ongoing analysis.

Partnership with Data Science & Cross Functional Teams

• Collaborate with Data Scientists and Product Managers to transition validated opportunities into structured experimentation and modeling.

• Ensure work entering the next phase is well-defined and aligned to business objectives.

• Provide context and analytical groundwork to support downstream teams.

Process & Repeatability

• Develop repeatable analytical approaches and templates for common problem types.

• Contribute to improving how early-stage analytics work is conducted within and across teams.

• Help establish scalable analytical approaches, reusable frameworks, and AI-enabled workflows that improve how Services supports commercial decision making.

Qualifications and Education Requirements

• Bachelor’s degree in Business, Data Science, Computer Science, or a related field.

• 8+ years of experience in analytics, data science, or a related field

• Strong analytical and problem-solving skills, with experience working on ambiguous business problems

• Experience conducting exploratory analysis, hypothesis development, and data-driven storytelling

• Proficiency in analytical tools such as SQL, Python, R, or similar

• Demonstrated ability or strong willingness to leverage AI-enabled tools (e.g., generative or agentic AI) to enhance analytical workflows, accelerate insight generation, and improve decision support

• Experience working with cross-functional stakeholders and translating business needs into analytical work

Preferred Skills

• Experience with experimentation concepts (A/B testing, causal inference) or forecasting and scenario modeling

• Strong communication and storytelling skills, with the ability to influence decisions through data

• Ability to operate in fast-paced environments and manage multiple exploratory initiatives

• Familiarity with data science workflows and collaboration with modeling teams

• Experience developing reusable analytical approaches or frameworks

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Bachelor’s degree in Business, Data Science, Computer Science, or a related field; 8+ years of experience in analytics, data science, or a related field; Strong analytical and problem-solving skills, with experience working on ambiguous business problems; Experience conducting exploratory analysis, hypothesis development, and data-driven storytelling; Proficiency in analytical tools such as SQL, Python, R, or similar; Demonstrated ability or strong willingness to leverage AI-enabled tools to enhance analytical workflows; Experience working with cross-functional stakeholders and translating business needs into analytical work.