Drive global marketing campaigns for 2K's core games by managing the end-to-end lifecycle of high-impact cinematic trailers, key art, and social media content, ensuring timely and quality delivery across various platforms.
At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.
Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.
But what truly powers 2K is our people. We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.
As the Associate Creative Producer, Core within our Creative and Player Services team, you will be the engine room of our global marketing campaigns across Core games titles. You will manage the end-to-end lifecycle of marketing assets - from high-impact cinematic trailers and key art to social media beats and performance marketing collateral. You will sit at the intersection of Brand, Creative, and Production, ensuring that every project is delivered on time, on budget, and to the highest quality standard.
Project Lifecycle Management: Help oversee the production pipeline for global marketing assets across our Core games titles. Work with the Lead producer and project manager to define project scopes, create detailed schedules, and manage resource allocation.
Stakeholder Orchestration: Act as the primary liaison between Brand Managers in the Business Units and the internal Creative team and external vendors to deliver high-impact content including trailers, social, in-game, statics, CRM, copywriting.
Budget Oversight: Ensure all projects remain within their fiscal guardrails, flagging in advance if a project will be incurring overages. Support the PMs with getting contracts open for all work and work with the Brand teams to ensure vendors POs are open & paid out on time.
Pipeline Optimization: Hold the line to maintain production workflows between the Business Units and the marketing teams. Iterate on these workflows with the Lead Producer and Operations teams as needed to improve processes.
Quality Control: Ensure all assets meet brand guidelines, legal & ratings requirements, and platform or channel specifications (Social, Sony, Microsoft, Nintendo).
Risk Mitigation: Identify potential bottlenecks in the creative process early and implement solutions to keep the "master ship" on course.
2-3 years in production or relevant experience in Gaming, Creative Agency, or Entertainment.
An understanding of the game development cycle and marketing milestones (Wishlist, Announce, Launch).
Familiarity with project management & tools, particularly Adobe Workfront, AEM Assets. Miro, Adobe Creative Suite familiarity is a plus.
Production minded, some knowledge of creative asset production and video post-production workflows a plus.
Ability to "translate" creative feedback into actionable tasks.
You are a "Calm in the Storm" person: When a trailer deadline is 24 hours away and a build crashes, you are the one with the Plan B.
You speak "Dev" and "Marketing": You understand that a developer needs time for polish, but the marketing team needs a screenshot now. You find the middle ground.
Process-Driven: You follow established workflows. When things aren’t working you assist in assessing, iterating and building a better one.
Gaming Passion: You don't need to be a pro-gamer, but you understand why a "UI-off" screenshot is better for a vibe-check than a raw gameplay dump.
Experience on a central services team or working cross functionally.
Familiarity with Adobe Creative Suite and creative asset pipelines.
Familiarity with Unreal Engine (specifically as it pertains to Cinematics/Sequencer).
Experience working with Social media teams.
The pay range for this position in California at the start of employment is expected to be between $78,900 and $103,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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