// Open Role at Tencent
Lead PUBG Mobile's growth in the Americas by developing comprehensive operation strategies, localizing content, and leveraging data to drive user acquisition, retention, and revenue.
1、负责PUBG Mobile在美洲区域的整体产品运营规划，结合区域市场特点、用户行为和竞争环境，制定包括用户增长、留存、活跃和收入在内的综合运营策略，并对最终的KPI负责。
2、主导游戏内容、活动及其他玩法系统的本地化发行策略，确保产品符合区域用户的文化偏好、消费习惯和节假日游玩特点，持续提升本地用户的接受度和参与度。
3、持续跟踪区域竞品动态、市场趋势和玩家反馈，定期输出分析报告，为产品迭代和运营策略调整提供区域侧输出。
4、有效协调研发、总部及区域本地团队，明确各版本计划，跟踪进度，识别并解决风险，确保区域各推广目标按时高质量达成。
5、建立运营数据监控体系，定期分析用户行为、活动效果、收入表现等核心数据，形成洞察并驱动运营策略调整。
6、负责区域运营KPI的拆解、跟踪与达成，通过数据洞察发现问题、定位瓶颈，并推动优化措施落地。
7、作为区域运营的核心接口，支持区域团队的业务需求，推动总部与本地团队间的策略协同与资源整合。
1、5年以上游戏运营经验，其中至少3年专注于海外市场（尤其是美洲）的移动游戏运营。有大型游戏项目管理经验或团队管理经验优先。
2、精通用户生命周期管理，能够制定并执行针对新进、留存、活跃、付费及回流等不同阶段的精细化运营策略。具备出色的数据分析能力，能深度挖掘用户行为数据，洞察玩家需求与市场趋势，并据此优化运营活动、调整产品方向，最终提升用户增长和留存等核心指标。
3、能够高效管理跨时区、跨文化的团队协作。包括与本地团队、国内研发、运营、市场等多个内外部团队进行清晰、有效的沟通，推动项目顺利执行。在复杂环境中具备强大的资源协调和问题解决能力。
4、对美洲游戏市场，特别是移动FPS/BR类游戏领域有深刻理解。能够持续关注竞品动态和行业趋势，结合本地用户偏好（如热门IP、文化节日、消费习惯），策划有针对性的市场活动和版本内容，推动游戏品牌的本地化和市场份额增长。
5、英文口语流利，有西葡语能力优先；
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
1. Responsible for the overall product operation planning for PUBG Mobile in the Americas, covering user growth, retention, activity, and revenue. 2. Lead localization strategies for game content, activities, and systems to align with regional cultural preferences. 3. Continuously monitor regional competitor dynamics, market trends, and player feedback, providing analysis reports. 4. Efficiently coordinate R&D, headquarters, and regional local teams to ensure timely and high-quality achievement of promotion goals. 5. Establish and utilize an operation data monitoring system to analyze user behavior, activity effects, and revenue performance. 6. Manage and achieve regional operation KPIs, identify bottlenecks, and implement optimization measures. 7. Act as the core interface for regional operations, supporting local team needs and promoting strategic collaboration. 8. Possess 5+ years of game operations experience, with at least 3 years focused on overseas mobile game operations (especially in the Americas). 9. Proficient in user lifecycle management, capable of developing and executing refined operation strategies. 10. Strong data analysis skills to deeply understand user behavior and market trends. 11. Ability to efficiently manage cross-timezone and cross-cultural team collaboration. 12. Deep understanding of the Americas game market, particularly in mobile FPS/BR genres. 13. Fluent in English (oral); Spanish or Portuguese language skills are a plus.